First US Import of VSOA – 2800 Year Old Spirit
WOODLAND HILLS, Calif., July 23, 2012 /PRNewswire via COMTEX/ —
White Lion Imports, LLC announces the first US import of VSOA, a legendary spirit produced exclusively in Sri Lanka. VSOA enjoys a cult-like following by those fortunate enough to have discovered this rare beverage. White Lion now introduces this highly sought-after spirit to the US.
VSOA owes its existence to a group of spirits known collectively as arrack. As early as 800 B.C., countries began to distill alcohol from a variety of ingredients. Many used phonetically similar words (arrack, arak, etc.) to name their spirits. Sri Lanka chose the nectar of coconut flowers. The flavor was so unique, Marco Polo immortalized this wonderful spirit in his travel diary, Il Milione. Soon after, the British Royal Navy adopted arrack as a replacement for rum rations in Southeast Asia.
“VSOA defines an entirely new class of spirits for bartenders and consumers. Whiskey and rum drinkers alike are drawn to its exceptionally unique flavor. I’ve never seen a spirit enjoy such broad acceptance among drink enthusiasts,” said Kathleen Adolphson, Executive Brand Director, White Lion.
Whiskey and rum drinkers appreciate VSOA’s fruit forward intensity and absence of traditional malt characteristics. This distinctive flavor originates from naturally fermented nectar of coconut flowers. Rich in natural sugars and yeast, the nectar self-ferments without any additives. By focusing on a single ingredient, distilling within 24 hours and maturing 2 years in native Halmilla wood, White Lion obtains a purity and quality unmatched by other spirits.
“White Lion is proud to partner with Sri Lanka’s oldest distiller, DCSL,” states Sonali Gunasekera, Marketing Director for White Lion. “Their dedication to perfecting this legendary spirit began 700 years ago with distillation knowledge handed down among families of artisan distillers with generations of experience.”
VSOA is available in 750ml bottles at a suggested retail price of $24.99. While 16th century sailors drank this spirit in punch and grog, new world drinkers enjoy VSOA with cola, ginger beer or as an alternative to whiskey and rum in traditional cocktails.
About White Lion Imports, LLC
White Lion Imports is based in Woodland Hills, CA and is the exclusive North American importer of VSOA, the world’s only spirit distilled from a single, naturally fermented ingredient. 36.8% ABV. For more information, visit
http://WhiteLionVSOA.com
Press contact:
Sonali Gunasekera424-253-6010mktg@whitelionimports.comFor product images, visit
http://whitelionvsoa.com/media
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SOURCE White Lion Imports, LLC
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