Beverage Industry Vets Form Capital Brands and the Tennessee Spirits …
PULASKI, Tenn., March 27, 2012 /PRNewswire via COMTEX/ — An experienced group
of beverage industry experts have joined together to launch Capital Brands LLC
to bring unique premium alcohol beverages to the global market.
The company will create, produce and market its own branded premium spirits. The
venture’s first division, The Tennessee Spirits Company, is a family of premium
and flavored whiskey products that celebrate the tradition of Tennessee
distilling.
The company also plans to build a new distillery, located at One Whiskey Way in
Pulaski, Tenn., that will be designed as a destination for travelers and whiskey
lovers alike.
Capital Brands has tapped Dave Scheurich as The Tennessee Spirits Company’s
master distiller. Scheurich has decades of distillery and production experience,
which includes serving as general manager and distillery manager for the
Woodford Reserve Distillery and in various capacities with Joseph E. Seagram and
Sons, and Wild Turkey.
Working with Scheurich, The Tennessee Spirits Company is introducing three new
products:
Jailers Premium Tennessee Whiskey (86 proof) – Scheurich begins with aged
Tennessee whiskey, then chill filters it for exceptional clarity and taste, and
a polished finish. The result is a smooth, complex and balanced flavor with
caramel and maple overtones, aromatic, moderate spicy sweetness with a big mouth
feel, and a long, pleasant and warm finish. The suggested retail price for
Jailers is $24.99.
Breakout Premium 8-Year-Old American Rye Whiskey (86 proof) – A smooth
introduction to the world of rye, Breakout is aged eight years, then chill
filtered for clarity. Breakout boasts a full-bodied flavor with smoky, toffee
overtones, and a nice warm-mouth feel with a long and pleasant finish. The
suggested retail price for Breakout is $44.99.
Forbidden Secret American Cream Liqueur (15% ALC/VOL) – A luxurious blend of
pure American dairy cream, Jailers Premium Tennessee Whiskey, dark chocolate and
robust espresso mingle together to create the decadent flavors of Forbidden
Secret. The suggested retail price for Forbidden Secret is $24.99.
The seasoned Capital Brands team leading these efforts includes: President and
CEO Ernie Blockburger, SVP and CMO Bob Reider, CFO Pete Lazzari, and SVP and
General Manager of The Tennessee Spirits Company Ray Steelman.
With a collective resume that reads like a well-stocked bar – representing
Bacardi, Jack Daniels, Anheuser Busch, Ironstone Vineyards, Sobieski Vodka,
Whalers Rum, Jim Beam, Joseph E. Seagram Sons, Coors, Gallo Wine Company and
others – the team pulls from decades of hands-on work in the beverage industry.
Using the founders’ relationships across the globe, Capital Brands has already
established an impressive U.S. and international distribution network. Domestic
distribution will be handled by Southern Wine Spirits, Glazers and other tier
one distributors, and will cover all 50 states. Capital Brands’ international
network will initially reach into Australia, Canada, Finland, France, Germany,
Hong Kong, Singapore, Spain, Sweden and worldwide Duty Free.
“Our team is big enough to service markets around the world, but small enough to
provide our customers with the personal service they demand,” says Reider.
“While it was an entrepreneurial spirit and dedication to innovation that
brought our team together, our culture exudes a family feel and it’s important
to us that our customers, distributors and vendors feel like a part of that
family.”
Capital Brands LLC creates, produces and markets branded premium spirits to the
global marketplace. The Tennessee Spirits Company, a division of Capital Brands,
produces a family of premium and flavored American whiskeys. For more
information, visit
or
.
SOURCE Capital Brands
Copyright (C) 2012 PR Newswire. All rights reserved
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