"Best Rye Whiskey" Now Available as Knob Creek(R) Rye Launches Nationally

CLERMONT, KY, Jul 24, 2012 (MARKETWIRE via COMTEX) —
Knob Creek(R), the world’s #1 selling Super-Premium bourbon, proudly
expands its portfolio by introducing its newest innovation, Knob
Creek(R) Rye. Named “Best Rye Whiskey” at the 2012 San Francisco
World Spirits Competition, it is patiently aged to produce a straight
rye whiskey with a rich, mature flavor and luxurious finish that
whiskey lovers have come to expect from Knob Creek’s award-winning
portfolio.

Bottled at 100 proof and made with a blend of the finest quality rye
grains, Knob Creek(R) Rye brings the deliciously rich and savory
notes of rye to life in a way that only Knob Creek can. Anthony Dias
Blue, Editor-in-Chief of Tasting Panel Magazine, awarded Knob
Creek(R) Rye the magazine’s coveted “Seal of Excellence” and praised
the innovation as “the best rye I’ve ever tasted; a masterpiece.”
Spicy, yet exceptionally smooth, it can be enjoyed neat or used as a
base for mixing distinctive cocktails.

“2012 has been a stand-out year for Knob Creek,” said Fred Noe,
seventh-generation Beam Master Distiller and creator of Knob Creek(R)
Rye. “20 years after my father, Booker Noe, first introduced Knob
Creek(R) Bourbon to the world, I am excited to have the opportunity
to apply his dedication to creating superior quality whiskey and
introduce my latest innovation, Knob Creek(R) Rye.”

Officially launching at this year’s 2012 Food Wine Classic in
Aspen, Knob Creek teamed up with celebrity chef Michael Symon to
unveil Knob Creek(R) Rye to food spirits connoisseurs from around
the world. As an award-winning chef and restaurateur, Chef Symon
believes in using the best ingredients available to create
approachable, full-flavored dishes that are deeply satisfying, making
him the perfect match for Knob Creek(R) Bourbon’s big, full signature
flavor. This partnership will continue throughout 2012 and include:

        --  Knob Creek(R) Bourbon-Inspired Recipes. Chef Symon will create
            exclusive cocktail and food recipes for the summer, fall and holiday
            season.
        --  Quick-Fire BBQ Tips. Chef Symon will share his tips for fall grilling
            with Knob Creek's Facebook Fans in engaging web exclusive videos.
        --  Limited Edition Holiday Labels. Chef Symon will unveil his
            limited-edition Knob Creek(R) Bourbon holiday label, which
            consumers can personalize for the whiskey-lover on their holiday gift
            list.

“I always say ‘cook with what you love,’ and nothing adds more to a
dish than Knob Creek(R) Bourbon’s big, full, signature flavor,” said
Chef Symon. “I use only the highest quality of ingredients, and Knob
Creek(R) is no exception. Whether I’m looking to add a big bourbon
taste to my popular meat-centric dishes or spice them up with a
quality rye, Knob Creek(R) is as delicious in the kitchen as it is at
the bar.”

Michael Symon is an award-winning chef, restaurateur, television
personality and author. Chef Symon cooks with soul, creating bold,
deeply satisfying dishes at his six restaurants in America’s
heartland. The Cleveland native shares his exuberant, approachable
cooking style and infectious laugh with television viewers as an Iron
Chef on the Food Network. Michael recently joined The Chew on ABC as
one of the show’s six hosts, and his latest show, Symon’s Suppers,
premiered on the Cooking Channel in January 2012. Michael’s second
cookbook, “Carnivore,” dedicated to meat lovers, will be published in
October 2012.

Knob Creek(R) Rye is available nationally and retails for a suggested
price of $40.99 for a 750ml bottle. For more information about Knob
Creek(R) Bourbon, Knob Creek(R) Single Barrel Reserve and Knob
Creek(R) Rye, go to KnobCreek.com or visit us at Facebook at

https://www.facebook.com/KnobCreek .

About Knob Creek(R) Bourbon
Released in 1992, at a time when the
terms “craft” and “super-premium” bourbon didn’t exist, Knob Creek
knows what real bourbon should taste like — extraordinary bourbon
with intriguing taste and bottled in unique flask shaped packaging,
which has helped make it the #1 selling Super-Premium bourbon in the
world. Knob Creek(R) Kentucky Straight Bourbon Whiskey is aged nine
years at a sophisticated 100 proof (50% alcohol by volume), and is
named after the small town in Kentucky where President Abraham
Lincoln was born. In 2011, Knob Creek introduced Knob Creek(R) Single
Barrel Reserve (120 proof / 60% alcohol by volume), the brand’s
first-ever single barrel bourbon. Carefully hand-selected,
barrel-by-barrel, it’s extraordinarily smooth and nuanced, with even
more of Knob Creek(R) Bourbon’s rich wood and vanilla notes. Further
demonstrating Knob Creek’s commitment to crafting superior quality
bourbon, Knob Creek(R) Bourbon, Knob Creek(R) Single Barrel Reserve
and Knob Creek(R) Rye (100 proof / 50% alcohol by volume) took home
coveted Double Gold medals at this year’s San Francisco World Spirits
Competition, making it one of the most celebrated portfolios at this
year’s competition. For more information on Knob Creek, visit

www.knobcreek.com .

About Beam Inc.
As one of the world’s leading premium spirits
companies, Beam is Crafting the Spirits that Stir the World.
Consumers from all corners of the globe call for the company’s
brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac,
Teacher’s Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek
Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN
Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper
Cordials, and Skinnygirl Cocktails. Beam is focused on delivering
superior performance with its unique combination of scale with
agility and a strategy of Creating Famous Brands, Building Winning
Markets and Fueling Our Growth. Beam and its 3,200 passionate
associates worldwide generated 2011 sales of $2.8 billion, volume of
34 million 9-liter cases and some of the industry’s fastest growing
innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York
Stock Exchange under the ticker symbol BEAM and is included in the
SP 500 Index and the MSCI World Index. For more information on Beam,
its brands, and its commitment to social responsibility, please visit

www.beamglobal.com and
www.drinksmart.com .

drink smart(R)
Knob Creek(R) Kentucky Straight Bourbon Whiskey and
Straight Rye Whiskey, 50%-60% Alc./Vol.
Copyright2012 Knob Creek
Distillery, Clermont, KY.
All trademarks are the property of their
respective owners.

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SOURCE: Knob Creek

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